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Sábado 20 Jul 2019 | Año 19 | Edición 4946

Microsoft and Intel want to revive the PC market

A group of tech giants has begun a large-scale advertising campaign in order to highlight the advantages of using a personal computer.

Diario TI 15/10/15 14:28:11

The campaign, which starts today October 15, is an initiative undertaken by Intel and Microsoft, but which also includes Hewlett Packard, Dell and Lenovo. Behind the slogan “What does the PC?” several top executives from the involved companies participate in the presentation.

According to the site Re / Code, this is the first time that so many companies join in a common effort to promote the PC platform, highlighting its advantages. The aim is to highlight all that’s possible with a modern PC. According to Intel, there are currently in the world more than 500 million PCs bought more than 5 years ago.

Joint initiative

Intel and Microsoft funded most of the campaign, which mainly takes place in the United States and China. The three participating manufacturers, Hewlett Packard, Dell and Lenovo, will provide various resources as well. The campaign will be featured in television, print and Internet media.

Undoubtedly, this initiative must be understood in the context of the difficult moment the sector goes through. PC sales have been either stagnant or shrinking, depending on the manufacturer. Windows 10 has not been, at least until now, resulted in more PC sales.  Instead, most of the installations of the new Microsoft OS are system updates via Windows 7 and Windows 8.

Meanwhile, Microsoft has distanced itself somewhat from the hardware manufacturers, by focusing mainly for its own products, such as the Surface tablet. But certainly, Microsoft, Intel and the three participating manufacturers form an ecosystem that benefits from increased sales of computers.